會展業已成為城市服務業的源頭和引擎

【好展會網】 提到會展業的價值，行業內有很多的表述。談得最多是認為會展業是現代服務業的一個重要組成部分，會展業能夠帶來信息流、人流、物流等方面，但是筆者以10多年從事會展組織策劃以及從會展業對城市以及區域經濟的影響方面的觀察思考，認為會展業對一個城市、一個區域有著更為深刻的影響，會展業（本文指的會展業，主要指以吸引外地人員為主的大型會議和展覽會、博覽會）可以成為一個城市發展的引擎，可以為一個城市的經濟結構和城市定位起到重要作用。會展業也應該是城市現代服務業的引擎，對于宣傳城市，擴大城市知名度方面也有著重要的作用。 <br> <br>　　服務業最主要對象是人和機構，如果一個城市沒有人，沒有流動的、做短暫停留、有消費能力的人，則服務業無法有大的發展。舉辦會展，則能夠帶來大量的有消費能力的外地人，廣州是一個人口流動量最大的城市，但是大量外地途經廣州的外來務工人員是沒有多少消費能力的，他們只是做短暫停留，經過到達——轉車——離開這樣的過程。這個群體對服務業及城市經濟的發展并無多少價值，但是參加會展的人員會滿足：短暫停留三五天，以相對高端的商務人員居多，有較強的消費能力等特點。為現代服務業如航空業、鐵路業、運輸業、酒店業、餐飲業、物流業及商業、旅游業等各類其他服務業提供了服務的主體--人本身。 <br> <br>　　試想廣州市如果每天因會展業而增加十萬這樣的人群，則對其他各類服務業的發展會起到多大的作用。僅就業一項，每同時服務一個中高端的商務人士，至少可增加10個人的就業，就可增加100萬人的就業，如果像廣交會這樣的展會每月開、每日開，那么廣州將會是一個怎么樣的城市？會展業還會促進做短暫停留的機構及人員在舉辦城市設立分公司、辦事處，在所在區域開拓市場，為當地引入先進技術、理念和人才！ <br> <br>　　所以，從這個意義上講，會展業是城市服務業的源頭和引擎，有遠見的執政者應該大力扶持發展會展業，走對了發展會展業這一步棋，城市服務業的全盤棋都會活走來！振興了會展業這一“綱”，則現代服務業的“目”則張。　廣東智展展覽有限公司總經理張治</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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